Ida is the brainchild of self-confessed denim addict and denim boutique owner Donna Ida Thornton. Realising a gap in the market she has used her expertise to create a collection of contemporary denim styles with high waists. We love the ‘Ivy’ skinny jean, ‘Rizzo’ ankle skinny or ‘Jeanie’ cigarette; a narrow straight leg jean. Whichever you try they have been expertly cut to fit and flatter!
‘IDA is a label with an achingly cool take on the way a modern woman dresses; a little bit lady, a little bit rock 'n' roll and a lot of chic’